Day One — Off We Go
The attendees came pouring on day one of ICE London, signalling the start of an event unlike any other in the gaming industry. Dancers rocked the house at the plateau outside the conference hall and embodied the event’s theme — Stronger Together. The conference halls were bursting with creativity from providers and developers alike, with innovations like robotic live dealers and VR and AR games delivering the most immersive gaming experience to date. A special Consumer Protection Zone was established to ensure that providers and operators stay ahead of the game when it comes to safer gambling. Pitch ICE also had a prominent position on the conference floor and gave startups a chance to present their ideas to potential investors and partners. Success stories and experiences from winners of last year’s Pitch ICE were shared, motivating new startups to bring forward ideas that could transform the gaming landscape. The ICE 365 studio streamed all debates and talks on ICE365.com and allowed viewers from around the world to stay up to date with the latest industry developments.
