Pragmatic Play Strengthens Its Position in Latin America by Partnering up With BetBastet

Jan 26, 2023 Anna Kiselova
Just days after the start of the new year, Pragmatic Play announced another partnership. This notable content developer has thickened its ties with a Brazilian betting site — BetBastet.
After the supplier teamed up with another Brazilian operator, JK Bet, in December, the company hinted that another partnership might follow, now confirmed with the BestBastet agreement. Through this collaboration, Pragmatic Play will continue to grow in the LatAm iGaming sector and strengthen its place in one of the world's largest markets. The provider is delighted to deliver its casino, slot, and live releases and boost engagement with regional players.
Players at BetBastet can explore various options, as they’ll gain access to exciting releases, including Gate of Olympus, Sword of Ares, and Candy Stars. BetBastet's portfolio will also include live casino games such as Mega Wheel and Sweet Bonanza CandyLand. Aside from that, Brazilian punters will get a chance to enjoy sports events, such as football, horse, and greyhound racing. Moreover, bettors can expect Pragmatic Play to launch Virtual Sports products, including Force 1. Through this partnership, Pragmatic Play aims to continue commercial success across the board and consolidate its presence in Brazil and the entire South American market. The company hopes to add more brands to its ever-growing network. Pragmatic Play VP of Latin American Operations, Victor Arias, explained that Brazil continues to be one of the most promising regions for the company. BetBastet's addition to its partner network illustrates that. Pragmatic Play is delighted to have the opportunity to offer its games to the Brazilian audience and hopes that they enjoy access to tier-one online casino releases. According to BetBastet’s representative, Pragmatic Play's multi-product offering is unmatched, and they look forward to introducing Brazilian players to this new content. The company also expects a significant increase in engagement metrics and revenues thanks to this major addition and applauds the agreement with the leading game provider.

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Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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