Pragmatic Play Confirms LatAm Domination With JugaMax Deal

Jul 28, 2023 Anna Kiselova
After joining forces with numerous Latin American operators from the beginning of 2023, Pragmatic Play has added another one to its roster — JugaMax. The acclaimed online casino content supplier has partnered with the Paraguay-based operator to strengthen its foothold across this market.
Once the integration is over, the regional audience will have access to Pragmatic Play’s extensive and feature-rich slots library. This will include freshly released games such as Hellvis Wild™, Spellbinding Mystery™, and Power of Merlin Megaways™, and award-winning releases like Gates of Olympus, which was crowned the Game of the Year 2022 at the CGS LatAm Awards. This is not all, as Paraguayan players will also be able to enjoy live casino games and experience the developer's globally famous game shows — Sweet Bonanza CandyLand™, Boom City, and Mega Wheel.
Pragmatic Play’s suite of virtual sports products will also be part of this agreement. Thus, sports enthusiasts will be able to bet on horse racing and football matches and be completely immersed in the gameplay thanks to the detailed 3D renderings. According to Pragmatic Play’s vice president of Latin American operations at ARISE, Victor Arias, the company is pleased to ink a deal with JugaMax, which marks another milestone in its expansion plans. Thanks to this partnership, regional players will take full advantage of the developer’s offering consisting of three major verticals boosted by engaging titles and top-notch content. Arias concludes that this will undoubtedly be another fruitful collaboration. Announcing the partnership, the president of JugaMax, Pablo Bergesio, has stated their team is honoured to welcome one of the industry’s most respected developers and make its game catalogue available to local players. Although Pragmatic Play's renowned products are already well-known and enjoyed across Latin America, the company is excited to expand the developer’s regional reach even further. Along with deals sealed in North American, African, and European markets, Pragmatic Play has recently started collaborating with providers from other LatAm countries, including SL7, Win Prêmios, and Vem Betar from Brazil, Betara from Peru, FullReto from Colombia, and many others. Players from these countries can, therefore, enjoy the entire Pragmatic Play product portfolio.

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Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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