Pragmatic Play Boosts Its Foothold in Italy With Betpoint Deal

Feb 14, 2023 Anna Kiselova
Pragmatic Play, a prominent supplier and content developer in the online casino industry, has joined forces with Betpoint s.r.l. This collaboration aimed to expand its slots and live casino offering in the Italian regulated market.
As an industry leader in Italian iGaming, Betpoint will be able to offer its players a variety of outstanding games. Despite the challenging advertising environment in Italy, Pragmatic Play and local operators have been able to utilise this lucrative online casino ecosystem in the best possible way. This means that Italian players will soon have access to multi-award-winning Pragmatic Play games, such as Firebird Spirit™, Candy Stars™, Muertos Multiplier Megaways™, and the all-time hit Gates of Olympus™.
However, that’s not all, as adding live casino games will further boost Betpoint’s appeal to local players. Besides roulette and blackjack, there will also be show-style titles like Boom City™ and Sweet Bonanza CandyLand™ under the live casino umbrella. There is no doubt this partnership will be mutually beneficial. Pragmatic Play is strengthening its position in the Italian market by simultaneously delivering its slot and live casino offering. At the same time, Betpoint will achieve a new level of success by taking advantage of the provider's high-quality multi-vertical services. Announcing the partnership with Betpoint in Italy, Pragmatic Play's chief operating officer, Irina Cornides, explained that the company is pleased to introduce its slot and live casino portfolio to this important strategic market. She also added the company is thrilled about the partnership with one of the country's top operators and hopes to bring quality and premium entertainment to Betpoint players. Betpoint's director Giuseppe Simone was also delighted about this opportunity. He insisted that the company continues selectively enriching its services only with relevant and worthwhile providers. He further explained that they are not interested in mass expansion of slots, but, on the contrary, they aim for a quality offer that will represent the highest standard on the market. Thus, the company is more than pleased to offer Pragmatic games to its customers.

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Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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