Pragmatic Play Bolsters Its Peruvian Presence With the Betara Deal and PGS Sponsorship

Jun 21, 2023 Anna Kiselova
Pragmatic Play has sealed a multi-vertical agreement with Peruvian operator Betara in an attempt to strengthen its LatAm footprint further. This collaboration will be mutually beneficial, as it will help Pragmatic Play reach a broader audience and enable Betara to offer its clients top-tier online casino content.
As part of the agreement, Betara will incorporate the three main Pragmatic Play categories into its platform — slots, live casino, and virtual sports. Furthermore, the local audience will gain access to some of the brand’s popular titles, like Gates of Olympus™ and Sugar Rush™, as well as to the freshly released ones, like Pirates Pub™, Sticky Bees™, and Zeus vs Hades — Gods of War™.

Pragmatic Play will also supply Peruvian players with a plethora of live casino titles, including Sweet Bonanza CandyLand™ and classic roulette and blackjack variations. In addition, virtual sports fans will have plenty of horse and greyhound racing and football events at their disposal.


As Pragmatic Play’s vice president of Latin American operations, Victor Arias, has stated, his team is excited to bring the company’s entire portfolio of products to Peruvian audiences through the newest partnership with Betara. Arias has also pointed out that since Pragmatic Play intends to continue its expansion across LatAm, it is vital they continuously deliver the highest-quality content.

According to Betara’s marketing manager, Daniel Vargas Aguilar, the company is thrilled to introduce the entire Pragmatic Play portfolio to its platforms, as delivering the top-notch online casino product to the customers will help them maintain the leading position in the Peruvian market. Since Pragmatic Play award-winning games are highly popular with players across the globe, they will undoubtedly capture the attention of local players as well.

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Aside from Betara, Pragmatic Play has made several other successful collaborations with Peruvian operators, including Pentagol, Tinbet, Bonanza.club, Atlantis Games, and Casino VIP 365.

This is not all, as the company will head to the 20th edition of Peru Gaming Show 2023 (PGS) on June 14 and 15 in Lima. Since PGS is the most popular international gaming fair, the developer will seize the opportunity to exhibit its latest online casino content and upcoming projects.

As a key sponsor of this year’s expo, Pragmatic Play will participate on a panel that brings together industry leaders and corporate executives during the two-day event.

Victor Arias has expressed his gratitude for being part of the event’s 20th anniversary, which provides an outstanding opportunity to expand existing partnerships and establish new ones.

Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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