Pragmatic Play Bolsters Its Latin America Presence With MiCasino.com

Jul 25, 2022 Anna Kiselova
One of the best-known game developers in the iGaming industry, Pragmatic Play, has just reached an agreement with a Latin American casino brand MiCasino.com. This deal, which is not the first of its kind for either side, is expected to be highly beneficial for both.
Pragmatic Play is a globally recognised brand with years of experience in the industry, which is why it comes as no surprise that this is not its first breakthrough in the Latin American market. The company has already signed multiple agreements with various operators from the region. The last one was announced just a few days ago with GuazuBet — one of the leading gambling sites in Argentina. MiCasino.com is not new to the gambling industry either. It was founded a couple of years ago in South America, where it quickly gained momentum and became one of the best-known online gambling sites. Today, MiCasino.com is owned and operated by MiC Group Entertainment N.V., and it is licensed in Curacao. It services a huge chunk of Latin America and is looking to expand even further.
The newest agreement will grant this gambling hub access to Pragmatic Play’s sought-after content specifically tailored to the Latin American market. MiCasino’s players will have a chance to try their luck at three verticals of the provider’s award-winning portfolio. The collection includes numerous certified and translated slots, like Zombie Carnival™, Gates of Olympus™, and Fortune of Giza™, and two other game categories. Pragmatic Play’s vice president of Latin American operations, Victor Arias, highlighted the company’s excitement regarding this agreement. Arias pointed out the deal will help Pragmatic Play expand its player base across the continent and solidify its footprint in that market. He also said the team has high expectations for the future collaboration. MiCasino’s Max Garcia expressed similar feelings. He explained the brand is focused on providing its customers with the highest-value games and that this partnership will help accomplish that goal.

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Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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