Playson & Friends Is off on a Regional Adventure in Italy

Jun 20, 2023 Anna Kiselova
Playson, one of the fastest-growing online casino game suppliers, will venture to Italy for the third edition of the Playson & Friends gathering. The developer launched this partnered-focused initiative in 2022 to acknowledge its worldwide partner community and celebrate their collective success.
Aside from bringing together its business associates, Playson will use this opportunity to showcase Short Races, a promotional tool aimed at capturing the short attention span of modern gamers, to its Italian audience. The debut is scheduled for June, but the brand will use this promotion as an opportunity to seal more deals with local top-tier operators. Italy has been one of Playson’s main clients for several years, and the developer currently covers 95% of the market. Eurobet, Sisal, Snail Tech, and 888Casino are some of the operators the company successfully collaborates with.
According to Playson’s head of partnerships, Christos Zouliantis, this initiative has already been quite successful in Greece and Romania, so the company is confident Playson & Friends will also be a massive success in Italy. The team behind the brand is proud of becoming one of the top providers in Italy, and this success is attributed to their hard work and high-quality slot library. Playson’s account manager, Alessandra Rossati, has stated that the Italian market is near and dear to her, so she couldn’t be happier the company has decided to celebrate its success there. By working with the country’s finest operators, Playson has managed to stand out from the fierce competition and deliver top-notch slots. Rossati has concluded that they expect the firm's performance to continue to improve over the following 12 months. In September 2022, Playson & Friends held their inaugural event in Athens, Greece. The developer wanted to celebrate its success at the SiGMA Balkans/CIS Gaming Awards, where it won the Best Game Provider of the Year award. The second gathering occurred in Romania’s capital towards the end of March 2023. Playson had a huge reason for celebration in Bucharest since the company covered more than 90% of the market at the time. Additionally, Romania was the first market to participate in the developer’s pilot launch of Short Races. This is not the end, as Playons intends to host such events and social activities in all key regions. Stay tuned!

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Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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