This mutually beneficial partnership kicks off immediately, with Play’n GO’s total commitment to enhancing Formula 1’s highly regulated environment with more entertainment. Moreover, Play’n GO is the first Swedish company to become a main sponsor of Formula 1.
According to the MoneyGram Haas F1 Team principal, Guenther Steiner, they are thrilled to join forces with one of the premier iGaming industry brands, as they are both committed to innovation, integrity, and entertainment. Since Play’n GO’s global reach also extends to the US, Steiner is confident they’ll be able to attract thousands of new fans overseas. This will be a long-term collaboration, so he believes they will create a compelling product in the coming years.
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Play’n GO has recently partnered with several notable operators, including Betway, BeyondPlay, and Rush Street Interactive. Furthermore, the studio has also signed the Climate Pledge, reached an agreement with the Swedish Hockey League champions Växjö Lakers, and debuted in the West Virginia market.
