Zimpler Casino Payment Solutions

Table of Contents

History
Zimpler Updates
Pros and Cons
How to use Zimpler in Online Casinos
Regions
Payment Methods
Currencies
Main Benefits
Player Experience
Customer Support
Minimum Deposit and Withdrawals
Security
Licenses
FAQ

History

Zimpler, founded in 2012 in Stockholm, Sweden, has established itself as an influential player in the realm of online payment solutions, particularly for the gambling industry. The company started out as a streamlined mobile payment method and has grown to become one of the largest account-to-account (A2A) payment solutions. Due to its focus on user-friendliness, security, and responsible gambling, Zimpler quickly caught the attention of casino operators across Europe. By 2014, the company had already integrated its services with a wide range of online casinos, carving out a niche for itself amidst the crowded marketplace of digital payment solutions.

In 2016, Zimpler successfully obtained its payment institution license from the Swedish Financial Supervisory Authority, which boosted its credibility among casino operators and consumers further. The following year, Zimpler expanded its operations into Germany and Finland, showcasing its capacity for international growth. Another crucial development in Zimpler's history was the launch of Zimpler GO in 2019. This innovative feature enabled seamless Pay N Play functionality, thereby significantly enhancing the user experience for casino players. The Zimpler Budget, a tool promoting responsible gambling by allowing players to set their own deposit limits, was introduced that same year. By the close of the decade, Zimpler had firmly established itself as a reliable, secure, and user-centric payment provider, offering operators a reliable solution that would allow them to enhance player acquisition and retention. In 2023, Zimpler launched a cross-border payment system in euros through SEPA (Single Euro Payments Area), without additional fees or complex administrative work, and Paylink, a solution that enables faster and smoother invoice payments.

Zimpler Updates

2017 — Zimpler receives a license from the Swedish Financial Supervisory Authority, marking a significant regulatory milestone
2018 — The company introduces account-to-account (A2A) products in Sweden and Finland, aiming to provide the best payment experience in Europe. Recognised as the 3rd fastest-growing company in Tech Fast 50 Sweden by Deloitte
2019 — Continues to focus on A2A payments, adapting to the Payment Services Directive 2 (PSD2) for direct bank payments

2022 — Zimpler opens an office in Malta, the first base outside Sweden, signalling a shift towards iGaming
2023 — Zimpler creates Zimpler GO, a payment solution with integrated KYC (Know your customer) and AML (Anti-money laundering) protocols

Pros and Cons

Zimpler offers plenty of advantages to casino players and operators alike, but there are also certain areas in which improvements are needed. Let’s take a look at both.

Pros

Licensed payment processor
Responsible gambling tools
Great UI and UX features
Easy to integrate

Cons

Subject to payment blocking by the Swedish Gambling Authority (SGA)
Fees

How to use Zimpler in Online Casinos

The integration of Zimpler into any online gambling platform is made possible via SoftGamings’ unified API system. The entire procedure takes less than two weeks to complete. Once the system is up and running, it will allow users to complete deposits and withdrawals directly from their cards or bank accounts. Here’s how to use Zimpler in online casinos:

Locate Zimpler under Cashier/Banking in your account.
Input the amount of the deposit.
When redirected to Zimpler’s payment gateway, enter your phone number and the one-time 4-digit code you will receive via SMS.
Choose to pay with a card, bill, or directly through your bank account.
Confirm the transaction.

This process applies for withdrawals, as well, and the funds will be sent to the same bank account within 2–5 business days.

Regions

Zimpler has a dominant presence in the Nordic countries, which comes as no surprise, considering it’s a Swedish FinTech company. However, the company has recently launched a cross-border payment system in SEPA (Single Euro Payments Area), with plans to enter Latin American markets.

Payment Methods

With Zimpler, casino players can choose to pay with their credit/debit cards or directly through their bank accounts. The payment method works as a middleman between the casinos and players’ bank accounts.

Currencies

Zimpler settles payments in EUR, SEK, NOK, and DKK.

Main Benefits

With its Zimpler GO suite, Zimpler has made strides in iGaming fintech solutions. Here are some of the most important features of this method:

Comprehensive solution

— Zimpler GO offers a cohesive experience with immediate deposits, efficient payouts, and integrated KYC processes, optimising business operations.

Improved conversion

— The simplified and quick registration combined with the deposit process effectively minimises user drop-offs.

Superior UX

— Zimpler's efficient and intuitive system ensures rapid payouts, enhancing user satisfaction.

Top-level security systems

— The built-in KYC feature substantially reduces the risk of financial crimes.

Swift transactions

— Zimpler facilitates instant fund transfers, eliminating user waiting times.

Up-to-the-minute reporting

— Zimpler's back-office capabilities include real-time transaction reporting for effective management.

Independence from card-based transactions

— By not relying on card transactions, Zimpler mitigates common issues like chargebacks and further minimises financial crime risks.

Player Experience

Players using Zimpler in online casinos can enjoy a straightforward and secure payment experience from top to bottom. The process starts with selecting Zimpler at the casino's cashier and initiating the Instant Deposits flow. This user-friendly procedure guides players through each step with minimal effort. Next, players choose their bank from an extensive list of 4,500+ partner banks in 25+ markets, with Zimpler offering one of the highest bank coverages. Then, they select their bank account and authenticate the transaction using the latest security methods, just like they would any other bank transaction. This quick and efficient process, bolstered by advanced authentication, ensures a safe and hassle-free deposit, allowing players to swiftly proceed with their gaming activities.

Customer Support

Users can contact Zimpler by sending an email to support@zimpler.com. They will receive a reply within 24 hours. Typically, the responses are provided in English, but translations of the team’s replies are available as well.

Minimum Deposit and Withdrawals

Zimpler does not impose any limits on deposits and withdrawals. Such limits are only applied by gambling platforms and partner banks.

Security

Zimpler relies on state-of-the-art encryption methods and firewalls to protect every transaction. What’s more, since this payment solution represents the link between casinos and players, the operators won’t get access to players’ banking details, which provides an additional layer of security.

Licenses

Zimpler is licensed under the supervision of the Swedish Financial Supervisory Authority (Finansinspektionen) and offers payment services in accordance with the Swedish Payment Services Act (2010:751) and Directive (EU) 2015/2366 on payment services (PSD2), which gives it access to the EU/EEA market.

FAQ

How secure is Zimpler as a payment method for our casino?

Zimpler has earned its reputation for providing a secure and reliable payment solution. The company utilises advanced encryption technologies to ensure data protection and secure transactions.

Is Zimpler a licensed payment provider?

Yes, Zimpler is fully licensed as a payment institution by the Swedish Financial Supervisory Authority. This licensing ensures that Zimpler adheres to rigorous regulations, which makes it a safe and trustworthy choice for your casino platform.

Why should you integrate Zimpler into your casino platform?

Integrating Zimpler through SoftGamings offers multiple benefits. Firstly, it enhances user experience with its simple and efficient payment process. Secondly, it supports responsible gambling with the Zimpler Budget tool, allowing players to set their deposit limits. Moreover, Zimpler’s Pay N Play feature, Zimpler GO, enables seamless gaming, which can significantly enhance player retention. Lastly, Zimpler's strong presence in various European markets can broaden your casino's customer base.

What kind of customer support does Zimpler provide?

Zimpler prides itself on its dedicated customer support. They provide round-the-clock service, which can resolve any issues or queries promptly, thus ensuring a smooth and seamless experience for the end users. This strong support system ultimately contributes to a better overall gaming experience for your players.

You can purchase this product from SoftGamings by contacting our consultants.

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