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White Label Online Casino Software
Table of Contents
- What do we offer?
- White Label Casino Solution Explained
- How It Works
- White Label online casino package includes
- WLC software development process
- Step 1: Idea Generation and Market Localisation
- Step 2: Platform Customization and Branding
- Step 3: Integration of Games, Payments, and Features
- Step 4: Licensing and Legal Compliance
- Step 5: Platform Testing and Launch
- The Advantages of White Label Сasino
- Over 10,000 Games from Leading Providers
- The best software one can get
- Secure payment system
- User-friendly multi-language interface
- Licensing for your business
- Тhe fastest market entry: within 6 weeks
- Features Supported in our Online Casino Software
- Types of White Label Online Casino
- White Label Casino Price
- White Label vs Self-service vs Turnkey Casino Solutions
- FAQs
What do we offer?
A White Label casino is a ready-to-deploy online gaming platform that offers essential features, including gaming content, payment systems, website design, licensing, and customer support operations.
Leading White Label casino software providers such as SoftGamings take pride in delivering the fastest time to market for operators, offering a more cost-effective solution compared to standalone casinos.
Customizable White Label solutions provide a significant degree of flexibility, particularly in terms of marketing strategies and branding.
White Label Casino Solution Explained
How It Works
By opting for a White Label solution, business owners gain swift access to a fully functional online casino tailored to their specifications, complete with a unique brand identity and hosted on its own domain. To players, it appears as an entirely independent platform.
In addition to the ready-made website and casino software, the provider handles all legal requirements, allowing operations under their active online gambling license from a recognized jurisdiction. This eliminates the lengthy and complex licensing process, which can take anywhere from weeks to over a year.
Furthermore, the online casino benefits from an established financial infrastructure, including merchant accounts and payment processing options with major credit and debit cards.
The online casino operator is responsible for:
- Daily management of the casino
- Marketing and player acquisition
- Player retention, promotion strategies, and loyalty programs
- Initial player support
The White Label solution provider is responsible for:
- Supplying the software platform and games
- Offering technical support to the online casino operator
- Developing and hosting the website
- Maintaining legal infrastructure (active gaming license)
- Managing financial infrastructure (processing payments through various methods)
White Label online casino package includes:
Diverse Game Selection & Quality
Partnering with a leading WLC software provider gives access to top game developers like Microgaming, NetEnt, and Evolution, enhancing your online casino’s appeal with a diverse range of captivating games.
Licensing & Regulation
Players will trust your White Label casino only if it has a valid license from recognized authorities like the UKGC, MGA, or Curaçao eGaming, ensuring compliance with gambling laws and providing peace of mind.
Customization Options
Design flexibility in White Label casino is essential for creating a unique casino website that reflects your brand and connects effectively with your audience.
Mobile Compatibility
The selected White Label software must be mobile-responsive for seamless player registration, deposits, gameplay, and bonus claims on iOS and Android devices.
Payment Solutions
The selected White Label casino provider must offer high-quality, user-friendly payment gateway solutions with diverse payment methods, including e-wallets, cards, bank transfers, cryptocurrencies, and support for multiple currencies.
Customer Support and Service
To attract customers to your White Label platform, provide quality customer service with a responsive support team via live chat, email, phone, or social media. Offering training and technical support can also give you a competitive edge.
WLC software development process
- Initialising — obtaining all of the requirements
- Analysing — brief explanation of possibilities for a suitable project outcome
- Planning — detailed project plan preparation and creation of roadmap for the client
- Payment methods' activation
- Designing — design, draft, evaluation, reconciliation, approval
- Secure payment system
- Customisation of the project with additional services per request
- Testing of the website
- Final launch
Step 1: Idea Generation and Market Localisation
Step 2: Platform Customization and Branding
Operators focused on brand building can better engage players, similar to how consumers prefer familiar, high-quality brands. Developing a web address requires aligning layout, color scheme, and graphics with brand identity, while prioritizing user interface and experience is vital for a modern online casino.
Utilizing White Label casino software streamlines this by integrating essential features like player dashboards, promotions, and live chat to enhance player engagement and satisfaction.
Step 3: Integration of Games, Payments, and Features
The next step is vital — the integration of games from leading developers into the platform. SoftGamings offers gaming content from over 250 game studios, delivering slots, table games, live dealer games, lotteries, TV shows, and much more. All of these games are optimised for mobile users thanks to the HTML5 framework used to design the games in the first place.
The integration of payment methods is the next part of the process. E-wallets, debit and credit cards, online banking methods, prepaid options, and cryptocurrencies are added to the platform depending on the target market and availability.
Step 4: Licensing and Legal Compliance
Step 5: Platform Testing and Launch
Prior to launch, the platform undergoes rigorous testing for stability, security, and bug resolution across all functionalities, including mobile and desktop performance, payment processing, player registration, and KYC procedures. Following this, a soft launch with a select group of players gathers valuable feedback for final refinements. While platform providers handle ongoing technical support, maintenance, and regulatory compliance, operators concentrate on driving business growth, enhancing player retention, and expanding into new markets.
The "White Label" concept offers clients a customizable betting platform with a standard set of games, bonuses, and payment methods. Clients can adjust the package by removing or adding games based on their target audience's preferences. This flexibility makes White Label solutions a cost-effective and time-efficient choice.
The Advantages of White Label Сasino
Getting a fully operational system is already a huge advantage. Apart from that, you get the license, a custom website design for your website, and integrated verified payment options with many more to come. You can fully concentrate on casino marketing while SoftGamings does the rest for you.
White Label online casino package includes:
| Ready-to-go-live project from the leading WL casino providers | User-friendly interface with multi-language settings | Feature-rich Bonus System Standalone 2.0. | The fastest market entry: within 6 weeks |
| Cross-platform solution | 10,000+ games from top-tier providers | Unlimited number of languages | CRM & automated mailing system |
| Secure payment system | Licensing for your business | Multicurrency | Affiliate system |
Over 10,000 Games from Leading Providers
Evolution Gaming
This is the number Live Dealer solution provider. From its inception in
2006, Evolution Gaming has been operating successfully with its software being used by many
leading European casinos, including LeoVegas, BetVictor, Royal Panda and many more.
NetEnt
NetEnt is one of the top slot providers in the industry. It offers over
220 games that comes with superb graphics, animations, and sound effects that are hard to
compete with.
Betsoft
BetSoft offers over 120 games that showcases real excitement, 3D cinema
and bonuses and seamlessly function across all platforms. This has made BetSoft one of the top
video slot providers in the gaming industry.
Quickspin
An excellent provider that offers only video slots. Quickspin has over 30
video slots that showcase customizable promotions, thoughtful themes, endearing music and catchy
graphics.
Microgaming
Microgaming is a renowned and pronounced solution provider with over 20
years experience in the gaming industry. The game provider pioneer online slots and progressive
jackpots. Microgaming currently features over 850 games that offers best gaming experience.
Betradar
This is a master provider of top betting solution. BetRadar features over
25, 000 events monthly with HD graphics and offers bets on over 50 kinds of sports, virtual and
e-sports.
Amatic
Amatic is grandmaster of iGaming. With over 20 years industry experience,
Amatic keeps providing a wide range of reliable products that are highly mobile compatible.
Betgames.tv
BetGames is a well-known Live Dealer that is famous for providing
non-standard gaming content to Africa and European market. The provider is remarkable for
featuring multilingual and user-friendly interface.
Ezugi
This live dealer game provider is famous for offering players the ability
to interact with themselves during the play. Ezugi is a provider that targets the European
market with several unique games and live music on demand.
Authentic Gaming
Authentic Gaming is a provider of premium live casino systems to online
and land-based gaming operators. The innovative game provider offers satisfying products and
services that improves casinos and draw more casino players to the table.
1X2 Network
1X2 NETWORK is a foremost software provider, and it is at the forefront
of HTML5 development with varied portfolio of Sport games, Table Games and Slots. This is a
renowned independent software company that pioneered soft gaming content a very long time ago.
Playson
This is a top game provider who focuses on cutting-edge technology and
innovation. Playson offers slots, social media games and casino games that come with high HD
graphics quality, custom gameplay and exciting intros.
BetConstruct
This is a high-quality Sportsbook solution provider that offers over
85,000 live and pre-match events. Since 2003, BetConstruct has been providing the industry with
innovative and cutting-edge solutions with unlimited customization opportunities.
Pragmatic Play
Pragmatic Play has been on the increase to being the
fastest-growing provider of unique gaming content. The game provider has over 100 games with
jackpots, bonuses that are all available on HTML5.
Pariplay
Pariplay is a multi-channel gaming provider. The
provider offers solution for bingo, lottery and casino operators. The games offered by Pariplay
feature high-quality music, animation and progressive jackpot.
WorldMatch
This is one of the fastest-growing provider with wide portfolio of games
that have unique themes, scintillating sound effects, high quality graphics and mobile
compatibility. WorldMatch releases approximately 4 new games every month.
Habanero
Habanero ranks among the best slot providers in Asia
with well-known popularity worldwide. The game provider offers unique style that features
bonuses and jackpots.
Kiron Interactive
Kiron is a leading provider of the largest and most varied virtual sports
portfolio. The game provider offers high profile Sportsbook and also uses the most advanced
technologies to deliver video games content that simulates sports events down to their finest
details across multiple channel.
Booming Games
This is a relatively new game provider. Booming Games produces 3D HD
slots in HTML5 with unique game features and bonuses. It has over 50 game portfolio for players’
best gaming experience.
Golden Race
Golden Race is a notable virtual betting solution provider. The solution
provider offers Live-rendered 3D Virtual Football games, Live Lotto, Real Fighting and 24/7
pre-recorded real video races. Golden race showcases individual customization options for
operators.
Tom Horn
This is one of the leading-provider of ivy class games to the iGaming
industry. Tom Horn offer games that feature sophisticated mathematical algorithms which are
natural themed and cross-platform.
Lucky Streak
Lucky Streak is a Live Dealer games provider that was founded in 2014.
The provider features full HD graphics, customization options and gamification elements.
GG Network
This is a poker network for recreation. GG Network features social
interaction with an awesome capacity of accommodating 1000 players playing simultaneously. It is
targeted towards Asia and Europe and it has the softest liquidity in the industry.
Spinomenal
Spinomenal is a game provider aimed at distributing
cross-platform games for worldwide consumption. The game provider has over 70 games that feature
remarkable graphics and user-friendly interface.
Asia Gaming
Asia Gaming is a leading provider of online gaming solutions to casino
operators. The world-class game provider is committed to delivering reliable products and
services that help to enhance player experience, generate increased visits and revenue by
reflecting the brand images specifically.
Yggdrasil
Yggdrasil Gaming is a gaming provider company
founder in 2013. The gaming provider is among the best gaming providers with numerous awards and
recognitions to its profile.
IsoftBet
IsoftBet is a dependable online game provider for
casino operators. The world-class gaming platform features state-of-art games that runs 24/7 in
their portfolio.
SA Gaming
SA Gaming is a foremost, Asian online gaming
platform provider which specializes in developing innovative games that are relevant and
desirable in the gaming market all over the globe.
Digitain
Digitain is a leading iGaming software provider that provides Sportsbook
software that caters for international, European, American, and Asian operators. This software
provider understands the complexity, the priorities and standards required in today’s regulated
iGaming market and competitive landscape.
The best software one can get
Our clients get a ready-to-use platform with a back office and a vast catalogue of website templates. Every design template can be customised to a particular brand category. Technical support is provided, allowing the client to save on additional maintenance-related costs. Domain names are unique and you can host multiple websites for stand-alone projects on one server.
Secure payment system
The White Label solution includes the most popular and trusted payment methods, with a high acceptance rate, such as:
- Visa, Mastercard
- Skrill, Neteller
- Bank Transfer
- Open Banking solutions (Revolut, N26, Neosurf, Pay by bank, etc.)
User-friendly multi-language interface
If you’ve been looking for an easy-to-use interface, this is it. Its batch features support quick and easy navigation and sorting options, not to mention handling multiple files. Our multi-language settings can significantly improve communication with international clients, whilst multiple currency solutions will simplify the transaction processes.
Licensing for your business
If you want to overcome the barriers to effective license negotiations and launch your casino straight away, we advise you to start operating under the existing SoftGamings license. Later, it will be possible to switch to an independent operation, however the entire client base will, in any case, be retained by the operator.
Тhe fastest market entry: within 6 weeks
- Conduct an effective promotion aimed at attracting the target traffic
- Manage daily operations of the online casino
- Ensure high-quality customer support services for users
- Launch advertising campaigns and loyalty programmes for regular visitors
Marketing support from our affiliate partners can also be provided. SoftGamings collaborates with
such affiliate companies as Income Access, EGASS or any other affiliate system upon your request.
Features Supported in our Online Casino Software
Types of White Label Online Casino
Online Casino Betting Solutions
We provide an extensive array of White Label Online Casino Solutions, featuring slot games, poker, sports betting platforms, and advanced blockchain casino systems that accommodate cryptocurrencies, tokens, and more.
Blockchain Casino Solutions
Discover a groundbreaking approach to online casino betting that allows users to engage in thrilling gameplay while placing their wagers seamlessly.
Crypto Casino Software
Experience unparalleled transparency and security with our Blockchain Casino solutions, delivering a cutting-edge gaming service on our platform.
White Label Casino Price
The White Label casino solution is one of SoftGamings’ four key offerings, alongside turnkey casinos, crypto casinos, and self-service casinos. It is the most cost-effective way to launch a casino, using ready-made templates that provide an accessible entry point for new operators and can develop into a full Turnkey casino.
Pricing for a White Label casino depends on the number and reputation of game providers. Well-known suppliers like NetEnt, Microgaming, and Evolution Gaming significantly increase costs compared to lesser-known providers.
Additionally, the type of license you select greatly impacts the expenses of a White Label online casino. The Curaçao license is the most popular choice, allowing operators to engage in various gaming activities.
White Label vs Self-service vs Turnkey Casino Solutions
White Label solution
A White Label solution is the preferred option for many operators, offering a fully licensed, ready-to-use platform integrated with games, payment systems, and essential features. This choice ensures rapid market entry with minimal effort. While the design, navigation, and user experience are tailored to client specifications, clients handle licensing, hosting, and technical support, allowing for greater customization control.
Turnkey solutions
Turnkey solutions, also known as Standalone options, offer enhanced flexibility and customization compared to White Label solutions. They are more complex, allowing greater control over gaming content, payment integrations, and performance tracking dashboards. SoftGamings' Turnkey option provides access to over 10,000 games from leading providers, more than 500 payment methods — including major cryptocurrencies — and the capability to develop a multi-language, multi-currency platform for global reach.
Self-service Casino
With self-service casino options, the provider offers a robust technical engine that includes games, payment methods, documentation, and advisory support, while you manage the rest. Operators are responsible for front-end design, payment integration, and obtaining their own gambling license. This solution allows for extensive customization but requires a skilled in-house team for coding and platform updates, unlike Turnkey and White Label options, where the provider supplies manpower.
| Criteria | White Label | Turnkey | Self-Service |
|---|---|---|---|
| Time to Market | ~6 weeks | 8 –12 weeks | Depends on the operator’s development speed and team capability |
| Cost | Lower initial cost; depends on game providers and licensing | Medium to high cost; includes extensive features and licensing support | Higher cost due to in-house development; additional expenses for hosting, design, and team salaries |
| Customisation | Limited customization; branding, website design, and some features are adjustable | High customization; full control over branding, UX/UI, and features | Unlimited customization; complete control over design, functionality, and integrations |
| Payment solutions | Integrated payment systems (Visa, MasterCard, Skrill, Neteller, crypto, etc.) | 500+ payment systems available, including regional and cryptocurrency options | The operator handles direct contracts and integrations for payment systems |
| Game Content | 10,000+ games from top-tier providers | 10,000+ games; additional custom integrations available | Full game portfolio available, but operator integrates games independently |
| Technical Responsibility | Provider manages hosting, maintenance, updates, and technical support | The provider manages the back-end; operators can request custom features or additional support. | The operator manages all technical aspects, including hosting, updates, and maintenance. |
| Support Provided | Full technical, legal, and operational support from the provider | Strong technical support and customisation assistance; hosting and maintenance available | Advisory support only; full technical execution lies with the operator’s in-house team |
- If you are after speed and want to have as little as possible to do with the technical side of things, then the White Label solutions are the way to go.
- If you want a balance between convenience and being able to tweak a thing or two, Turnkey solutions offer the best of both worlds.
- And for those with the resources and technical expertise to create something truly bespoke, Standalone solutions provide unmatched freedom and control.
Budgeting
| Online Casino Platform Core (Back Office) | starts from 10,500 EUR |
|---|---|
| Casino Design | included |
| Mobile Version | included |
| 80+ Gambling Software Providers | included |
| 40+ Payment Methods | included |
| Sub-Licensing and Banking Services (per year) | 10,000 EUR |
| Platform Gross Gaming Revenue Share | starts from 7.5% |
There are several factors that impact the final cost of your White Label online casino but the most important one to consider is your affordability. The talk is about thousands, not hundreds of thousands, and our experts can offer you an option which would suit you the best.
FAQs
Is a White Label solution legal?
Yes, this is a perfectly legal way to start an online casino. The platform itself
can operate under our existing license but you’ll be able to change that later on.
Is your White Label solution safe?
Yes, the entire solution uses state-of-the-art software that makes your casino safe
and secure. In addition to that, it uses a fraud-proof payment system that comes along with the
payment options that are a part of this solution.
How long will it take before I can enter the market with your White Label solution?
The fastest we can do is approximately six weeks. During that period, we’ll make
sure to conduct promotions, manage daily operations, ensure great customer support, and create
loyalty programmes for regular players.
How do payments work with White Label solutions?
We have a wide portfolio of trusted and popular payment methods that you can use
for your casino. These include Visa, Mastercard, Skrill, Neteller, Crypto and many other methods.
What games will be available in my casino if I use your White Label solution?
Our White Label solution comes with more than 10,000 games from leading casino
content developers, including Evolution Gaming, NetEnt, Microgaming, Quickspin, and more. Make sure
to check out the entire list on this page.
