Unlock the Full Potential of Your Sportsbook in the Asian Market with SoftGamings

In 2023, the sports betting market across the Asia-Pacific region was estimated to be worth $28.09 billion. Forecasts indicate it will expand at a steady annual growth rate of 11.5% between 2024 and 2030, which signals a strong and sustained momentum in the years ahead.

Another reason Asia’s sports betting market is booming is that a massive mobile-first audience and a growing appetite for digital entertainment drive it. Thus, to succeed in this competitive landscape, operators need tailored solutions that align with regional preferences and local regulations. SoftGamings offers a powerful sportsbook platform designed to help you thrive in Asia’s dynamic and rapidly expanding market.

The Asian sportsbook market is experiencing unprecedented growth, offering a golden opportunity for operators looking to expand their business. With a massive population of over 4.5 billion (60% of the world population), increasing internet penetration, and a deep-rooted passion for sports, Asia is the prime target for sportsbook operators seeking long-term profitability.

Several other factors contribute to this expansion, including:

The rapid growth of smartphone penetration across Asia has transformed the region into a mobile-first environment for sports betting. In 2024, Asia had over 1.7 billion smartphone users, with the majority using their devices to access digital services, including mobile sportsbooks.

This surge in mobile connectivity has driven a dramatic shift in betting behavior, and mobile platforms now account for over 75% of all online sports betting revenue in the region, underscoring the need for operators to prioritize mobile-optimized solutions.

In 2024, digital currencies became a key driver in the evolution of online sports betting across Asia as they offered players greater control over their transactions. While traditional banking methods remain in use, an increasing number of bettors (especially younger, tech-oriented users) are opting for cryptocurrencies like Bitcoin, Ethereum, and USDT due to their enhanced privacy, minimal fees, borderless accessibility, and near-instant withdrawals.

Recent industry reports show a 30% year-over-year increase in the use of crypto for deposits and payouts on betting platforms, which signals a significant shift in user preferences.

The landscape of online sports betting in Asia has changed immensely, thanks to shifting cultural perspectives among Asia’s younger population. In particular, adults aged 18 to 35 increasingly embrace digital betting platforms, viewing them not as taboo but as a legitimate and engaging form of entertainment.

Surveys indicate that more than 60% of this demographic now consider online wagering to be socially acceptable. This growing openness has fueled the rapid rise of the sports betting sector, transforming it into a mainstream leisure activity.

Virtual and Augmented Reality have started to reshape the sports betting landscape a while ago by offering immersive, data-driven experiences like virtual stadiums and live match simulations. Despite numerous challenges regarding the processing speed and scalability, countries like China, Japan, and South Korea are pushing the technology forward with significant investments. Therefore, AR/VR is poised to become a powerful tool for sportsbooks to boost engagement and attract tech-savvy bettors in the near future.

As regulations evolve across different jurisdictions, operators with a compliant and adaptable sportsbook stand to gain the most. Asia's young and tech-savvy demographic is particularly inclined toward mobile sports betting, making it critical for operators to offer a seamless, high-performance platform.

For operators looking to tap into the lucrative Asian sports betting industry, here are key strategies to ensure success:

At SoftGamings, we provide a cutting-edge B2B sportsbook solution designed specifically for the dynamic and diverse Asian market. Our fully customizable, adaptive platform ensures seamless user experiences while maximizing engagement and revenue.

Live betting is a game-changer in Asia, driving player engagement and increasing revenue. Asian bettors love the thrill of real-time odds, instant updates, and interactive betting features. Major football leagues, basketball tournaments, and local sporting events dominate the landscape, making live betting a must-have feature for any operator.

The ability to watch live matches while placing bets keeps players engaged for longer sessions, increasing both betting volume and operator profits.

In 2024, live betting accounted for over 60% of total online sports wagers placed in key Asian markets like India, the Philippines, and South Korea. Additionally, features such as fast bet settlement, in-play statistics, and dynamic cash-out options are now standard expectations among bettors, making real-time betting tools essential for player retention.

Esports betting is another explosive revenue stream. Asia is the global hub for esports since it contributes more than 50% of the industry's total revenue. As a result, sportsbooks continuously explore innovative ways to expand betting options around major Esports tournaments to engage their growing audiences.

A striking 78% of esports bettors in this region fall within the 18 – 25 age group, which indicates a strong influence from younger demographics. Interestingly, 64% of these players focus exclusively on Esports wagering, while another 24% occasionally like to bet on traditional sports. This demonstrates a clear shift in betting preferences among emerging users.

The most popular esports games include Dota 2, League of Legends, CS:GO, and PUBG, as they attract millions of passionate fans. It’s safe to say that the esports ecosystem in Asia is thriving, with massive tournaments, dedicated leagues, and sponsorship deals driving mainstream adoption.

SoftGamings' sportsbook integrates live streaming, real-time odds updates, and esports-specific promotions to help you capture this booming market segment. We provide full support for esports betting, ensuring that operators stay ahead of the curve with fast, data-driven odds and interactive features that keep players engaged.

To dominate the Asian sportsbook market, you need a platform that caters to regional preferences. Different countries have unique sports betting habits, and a generic solution simply won't cut it.

Understanding these preferences is essential for a high-converting sportsbook. With SoftGamings’ sportsbook, you get full customization options to offer localized content, payment methods, and promotions that appeal to each market, increasing player retention and lifetime value.

Additionally, payment preferences vary widely across Asia. From UPI and Paytm in India to WeChat Pay and Alipay in China, Thaipay in Thailand, and e-wallets like GCash in the Philippines, your sportsbook needs seamless integration with the most popular payment methods. This also includes 2C2P, which is the most comprehensive Asian payment system, where users can make transactions without using credit cards.

Our platform supports multi-currency and cryptocurrency transactions, ensuring your sportsbook is accessible to players from all regions.

Another key element in delivering a truly localised sportsbook experience is language adaptation. Considering the vast linguistic diversity across Asian countries, it is crucial to tailor content to match regional language preferences for higher user engagement.

To cater to these unique needs, your sportsbook must integrate widely spoken languages such as Hindi, Chinese, Japanese, Korean, Thai, Vietnamese, and Bahasa Indonesia, as well as region-specific dialects such as Bengali and Hong Kong Cantonese. SoftGamings’ sportsbook solution supports a multilingual interface for broader reach.

Asia has a large number of sharp bettors (highly skilled players) who seek to exploit weak odds and arbitrage opportunities, which can potentially put your sportsbook and profitability at risk. Managing these high-value players effectively is crucial to maintaining a profitable sportsbook operation. With SoftGamings’ advanced sportsbook solution, you gain powerful tools to monitor, assess, and react in real time to betting behavior that could harm your margins.

Our AI-powered risk management system protects your business by:

Additionally, our system includes robust anti-fraud support to maintain the highest levels of security. This includes suspicious activity monitoring, responsible gambling measures, bonus abuse prevention protocols, and comprehensive fraud detection.

SoftGamings’ risk management infrastructure continuously tracks player behavior through deep profiling and pattern recognition to detect anomalies or coordinated betting attempts. It also identifies trends, flags high-risk activity, and adjusts betting limits accordingly.

Our expert team and technology work around the clock to provide real-time alerts and actionable insights, ensuring you maintain full control over your sportsbook operations. Whether you're protecting margins, complying with regulatory standards, or sustaining long-term profitability, SoftGamings equips you with the tools and intelligence needed to operate with confidence in Asia’s dynamic and challenging sports betting market.

Our industry-leading sportsbook solution provides everything you need to succeed in the highly competitive Asian market:

Fully Customizable UI/UX – With SoftGamings' sportsbook solution, you can tailor your sportsbook to match regional preferences, player expectations, and market demand. This means that clients have complete authority over odds, betting limits, user access, and payout structures, which gives them the flexibility to shape their offering according to their brand strategy.

Adaptive Mobile Design – Clients will experience a seamless betting experience across all devices with a mobile-first approach. Whether players use smartphones or tablets, the interface automatically adjusts for optimal performance and guarantees fast navigation, responsive odds updates, and uninterrupted live betting.

AI-Based Risk Management – Our sportsbook solution is powered by next-generation AI that analyses player behaviour, betting patterns, and market fluctuations, which allows you to stay ahead of sharp bettors and minimise financial risks with data-driven decision-making. Moreover, the system uses deep player profiling, suspicious betting behavior alerts, and real-time market adjustments to optimise profitability. Our Universal Fraud Detection System can identify match-fixing attempts and abnormal betting activity across over 500,000 annual events.

Real-Time Trading Tools – SoftGamings’ sportsbook solution features real-time trading tools that automatically adjust odds based on live market data and player activity so that providers can optimise market efficiency in real time, keep their sportsbooks profitable, and maintain a competitive edge in fast-moving sports betting markets.

Premier Provider of Sports Data, Odds, and Tournamnets — With over 22 years of experience, SoftGamings is a trusted partner to more than 350 operators across 60+ countries. It delivers precise and fast odds on 100+ sports, supported by cutting-edge AI and an extensive network of professional data journalists. On top of that, SoftGamings covers over 500,000 pre-match and 30,000 live events monthly across 60+ sports. From global leagues to regional tournaments and niche sports, operators can offer deep market coverage that meets diverse betting interests.

Loyalty & Bonus Systems – SoftGamings Bonus System 2.0 offers dynamic promotional tools such as cashback, free bets, deposit bonuses, and gamified missions, all designed to boost player engagement and drive retention. Bonus settings can be fine-tuned based on sport, market, event, or player profile so that clients can create hyper-targeted engagement campaigns. Furthermore, the system also includes real-time tracking and anti-abuse mechanisms to ensure that bonus programs are sustainable and secure.

Comprehensive Back-Office Control & Reporting – Our robust back-office interface provides operators with a full suite of management tools, including detailed reporting, user segmentation, transaction monitoring, and real-time performance analytics, which allows them to gain full transparency and data-driven insights to optimise operations.

Seamless Payment Integration – Support for local and international payment methods, including fiat and cryptocurrency. This flexibility ensures fast, secure transactions and improves accessibility for players across diverse Asian markets.

The Asian sports betting industry is growing at an unprecedented rate — are you ready to claim your share of the market? With SoftGamings’ state-of-the-art sportsbook solution, you get the technology, flexibility, and security needed to dominate the competition and maximise profits. Contact our team today to book a demo and start building your custom sportsbook tailored for the Asian market.