Transforming the sports experience: SoftGamings offers unique betting opportunities

Oct 3, 2024
Fall 2024 — SoftGamings, a leading provider of iGaming solutions, announces the launch of new features for its sportsbook to enhance business performance and maximize profitability for its clients.
SoftGamings showcases its cutting-edge technology and comprehensive service offerings, which now include:

  • Enhancements to the Custom Events tool for unconventional and engaging betting options that help operators stand out from the competition.
  • Visual improvements to the Betbuilder for user convenience, making it easier for players to navigate and place bets.
  • Open access to the «Match Balance» report, which allows tracking of risks for each event. The report displays potential profit and loss amounts for each outcome in the five main sports: football, volleyball, hockey, basketball, and tennis, facilitating tracking of bets and risks for each event.
  • Based on the time remaining until the match starts. This functionality allows for both risk management and the development of marketing strategies by offering the most advantageous odds.

These important additions are aimed at improving product quality and increasing competitiveness in the market. The ability for complete control and customization allows operators to develop their own strategies and tailor the product to personal goals.

As part of the new release, the SoftGamings team has enhanced the Custom Events feature, enabling the creation of unique events. Now it is possible to create markets for tournament outcomes (outright markets).

For additional information and to integrate sportsbook solutions, please contact our team.

Artem Ustinov, head of the White Label and turnkey solutions direction at SoftGamings, commented: “SoftGamings is keeping pace with the times and capturing all the transformations in the iGaming landscape. With the new Sportsbook tools, operators gain the flexibility to manage odds and optimize their profits, particularly in the rapidly evolving sports betting market. These enhancements provide significant business advantages, allowing bookmakers to elevate their services to a new level.”

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