SoftGamings at ICE Barcelona: recap & highlights

Jan 29, 2025 Artyom Ustinov
The ICE Barcelona exhibition — one of the most significant events in the iGaming industry — has come to an end. Over the course of three eventful days, the expo welcomed more than 55,000 attendees, featured 380+ experts, and impressive events by industry leaders took part, including roundtable discussions on responsible gambling, compliance and risk management, as well as debates on regulatory norms and licensing markets.
How did it go?
SoftGamings showcased its key services, including Turnkey & White Label Casinos, innovative payment solutions, Sportsbook, and other flagship products. Special activities were organized for visitors at the SoftGamings booth, such as raffles, rides on an interactive video platform, and even a money gun. The undisputed star of the exhibition was the holographic bag by SoftGamings, for which a waitlist is already open!
SoftGaming at Ice Barcelona
SoftGaming at Ice Barcelona
“We were delighted to meet with our current clients and partners, as well as potential buyers from around the world, including Europe, MENA, and CIS countries. A warm welcome to guests from the Asian region — one of the most promising business markets at the moment. We are grateful to everyone who visited our booth and remain in touch with all those interested in our products and solutions,” noted Pavel Chuchanov, CEO of the company.
The SoftGamings team was represented by various departments, from Sales to Business Development & Marketing, allowing visitors to gain comprehensive expertise in a single meeting.
Industry exhibitions like this are a fantastic opportunity not only to learn about innovations in the iGaming industry but also to establish important and valuable connections with leaders of top companies, exchange experiences, and discuss the hottest news in this dynamically evolving market.
We look forward to seeing you at upcoming events!
Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 15 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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