Premium odds, unique events: SoftGamings Sportsbook enters the Southeast Asian market

Oct 14, 2024 Artyom Ustinov
The Asian iGaming market is demonstrating significant growth rates and attracting global attention. Following the economic downturn of 2022 and the Covid-19 pandemic, Southeast Asia is firmly establishing itself as a promising region for various gambling verticals. The revenue of one of the fastest-growing segments, sports betting, currently stands at $339.4 million, with projections indicating it will increase to $422.5 million by 2029. Such figures make this market appealing to the largest bookmakers, who are actively engaged in localizing their products and developing creative marketing strategies. However, it is important to note the presence of unscrupulous participants who exploit modern technologies for unauthorized gains.

So how can one successfully make a mark in this rapidly evolving arena? Join SoftGamings Sportsbook Solutions to sidestep fraudulent schemes and outpace competitors at full speed.

Overview of the Southeast Asian Market

Online sports betting has experienced significant growth due to rapid internet penetration and mobile technologies, along with widespread use of smartphones. Countries such as Thailand, Vietnam, Indonesia, and others in Southeast Asia are gradually transforming into a digital volcano, where over 400 million internet users are diving deeper into the world of technology. The internet penetration rate here exceeds 70%, with Malaysia and Singapore remaining key “players” in the market.

Statista predicts that by 2029, the number of users in the region will surpass 2 million! Key factors driving the growth of the sports betting market include:

  • An increase in the number of sporting events and leagues
  • Evolution of digital infrastructure (blockchain and artificial intelligence)
  • A growing number of esports competitions
  • Liberalization of legislation in the field of sports betting (Malaysia has strict regulations for licensed operators; Singapore follows a moderate approach and is regulated by the Remote Gambling Act; in the Philippines, the PAGCOR authority controls and licenses online gambling)
  • Growing interest in international sporting events (Olympic Games, World Championships)
  • Development of marketing and advertising activities in the sports betting sector

SoftGamings Sportsbook solutions are here

As they enter the mass market of Southeast Asia, sportsbook operators must be fully prepared. In the rapidly evolving online sports betting market in SE Asia, integrating a robust Sportsbook platform becomes a key focus for iGaming operators. To succeed in this highly competitive environment, it is essential not only to monitor customer demands but also to ensure high efficiency and reliability. With SoftGamings Sportsbook Solutions, clients benefit from:

  1. Adaptability to legislative changes. Regulators regularly update betting rules, affecting the legality and profitability of businesses. SoftGamings’ offering helps operators swiftly adapt to new requirements and stay a step ahead.
  2. Immunity to competitors. With the increasing number of operators in the market, differentiation is crucial. SoftGamings provides tools that can effectively attract and retain customer attention, enhancing competitiveness.
  3. Innovative solutions. The platform undergoes continuous updates, offering new features and opportunities. This allows you to meet user needs and provide unique betting options.
  4. Integration of new technologies. There’s no denying that blockchain and augmented reality are becoming integral components of the SEA market. SoftGamings Sportsbook facilitates the seamless incorporation of these technologies, opening new horizons for betting.
  5. Data security. Protecting player information is a top priority for SoftGamings. Innovative solutions ensure a high level of security, helping to avoid cyberattacks and instantly build client trust.

With an expert approach, SoftGamings Sportsbook is unafraid of any dishonest schemes. For instance, in South Korea and Japan, bookmakers often face challenges from fraudsters and match-fixing. This issue demands particular attention, as malicious actors exploit vulnerabilities in odds and bets. SoftGamings’ Sportsbook tackles these challenges through the integration of artificial intelligence and a team of experienced analysts. This not only helps to prevent fraud but also maintains stable profits.

Technological and Analytical Breakthrough from SoftGamings Sportsbook

SoftGamings Sportsbook offers robust protection through its highly efficient integrated risk management system. This system combines advanced artificial intelligence technologies with in-depth data analysis, enabling the creation of a safe and secure gaming environment for users:

  1. Real-time AI monitors player behavior, accurately identifying suspicious activities and predicting potential threats. This enables immediate responses to fraud before it can cause harm, ensuring peace of mind and protection for clients.
  2. An experienced team of traders and analysts continuously optimizes odds and minimizes losses from fraudulent activities. SoftGamings carefully assesses the risks of each event, aiding in the management of bets with maximum precision.

The new betting system from SoftGamings will provide effective control over player activities, make their gaming experience engaging and reliable, and minimize risks for businesses.

Benefits for Players

In Southeast Asia, South Korea, and Japan, sports such as football, basketball, and esports are especially popular. This stimulates interest and makes betting even more thrilling! SoftGamings Sportsbook offers your clients not just the opportunity to bet but a whole range of benefits:

  • 1. Security = Fairness, Trust = Foundation of the Game. Modern protection technologies guarantee complete fairness in betting, excluding any manipulation of odds. Your clients can be assured of transparency for every wager.
  • 2. Speed and Reliability. In the world of betting, every second counts. Fast odds updates and immediate reactions to event changes allow players to access current information while minimizing the risk of technological loopholes.
  • 3. Simple and Convenient Interface. Experience doesn’t matter! The user-friendly platform of SoftGamings Sportsbook is suitable for both newcomers and seasoned betting veterans.

Maximizing Profit for Operators

Unleashing the potential of your sportsbook with SoftGamings Sportsbook in Southeast Asia is straightforward. For online platform owners, it’s not just a reliable platform but also a key to success! Enhance risk management and maximize your profits using advanced analytical tools and technologies. What does the operator gain?

  • The ability to develop a conceptual strategy for allowable business losses
  • Formulating a targeted strategy for limits based on the popularity and risk of a sport, tournament, or even a specific match
  • Capability to link global and targeted limits based on mathematical models, automatically recalculating limits in case of strategy changes without the need to manually adjust minor details
  • Grouping players based on the specifics of their bets — from arbitrage players to VIP clients and regular users
  • The ability to limit players based on specific sports

Moreover, the innovative solution of SoftGamings Sportsbook includes the latest development, Custom Events, beneficial for those looking for ways to stand out from competitors. The tool allows you to create your own sporting events, available exclusively on your platform. With an intuitive back-office interface, you can quickly set up any events — from local beach football tournaments to international Muay Thai cup. This customizable plugin simplifies the process and makes it accessible without the need for programming.

The Asian Arena of iGaming

In the face of rapid growth in Southeast Asia’s gambling sector, revenue from sports betting reaches impressive heights, making local markets attractive for investment. For businesses to stay ahead of the wave of success in this competitive environment, take advantage of SoftGamings Sportsbook’s innovative localization and promotion solutions. Forget about losses from fraud — now you can optimize processes, minimize losses, and maintain high profitability, even amidst record turnovers. Ready to capture the attention of Asian players? Contact SoftGamings managers today and embark on your path to success!
Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 10 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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