How to Make a Sports Betting Website: A Guide by SoftGamings

Dec 19, 2024 Dzianis Niasmelau

Promoting a sports betting website in 2024: what are some proven strategies?

The sports betting industry is experiencing a surge in popularity and transformation. In 2024, its revenue is already on track to reach $45.43 billion. Like a powerful compass, it points the right directions for Sportsbook platforms, opens new channels of financial opportunities, and brings opinion leaders together at various summits, from SiGMA to SGB. Every year, billions of dollars of investment flow into this dynamic field. This is where bookmakers, players and investors cling tightly to trends.
Do you want to join them at the top? Then ask yourself: how to create a successful sports betting website in 2025 that will simultaneously help you stay on your feet, scale your business and set you apart from your competitors. SoftGamings offers a detailed guide to developing a sports betting platform.

Sports Betting Industry Overview

It seems that the online sports betting market is about to explode. The expected revenue growth of 7.47% will lead to $65.14 billion already by 2029. The number of active users will reach 182.5 million thanks to the intense internet penetration.Today, major players from the UK, Spain and Germany are battling for users' attention by offering the best terms, innovations and unique experiences. From the World Cup to Wimbledon, online betting is taking businesses to the next level and you owe it to yourself to be part of this exciting revolution!

Why a betting site is a gold mine

Creating your own sports betting website is a good opportunity to earn and even conquer the iGaming market. Given the growing interest of the audience in online bookmakers, the right approach and strategy of operators lead to impressive financial results. All that remains is to adapt to the needs of users.

About the key stages of operation

Successfully launching a sports betting site requires a number of key steps, from market research and selecting reliable software to obtaining licenses and developing an effective marketing strategy. Each of these steps lays the foundation for Sportsbook's future success.

Trends among BC users

Sportsbook's solution is compatible with mobile devices for convenience. Customers access the platform through smartphones and tablets. Adaptive mobile site design ensures a smooth and engaging betting experience on the go.Gamification also changes the rules of the game, turning user interaction with platforms into a gambling adventure. From scoring systems to leaderboards and achievements, gamification elements create a sense of progress and success every second.Revealing the financial side of the Sportsbook coin, cryptocurrency is coming to the forefront. More and more people are choosing to place bets via smartphones, and blockchain technology at the same time, ensures the security and anonymity of transactions.
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Delving deeper into the sports betting market

Sportsbook's success depends not only on luck, but also on deep analysis of data and trends in iGaming. To keep your platform afloat and even set the course for your competitors, pay attention to 3 key points:
  • 1. Analyze market trends. Keep an eye on changes in country laws, new technologies and shifting player habits. For example, the growing popularity of mobile apps and cybersports are creating new and unique niches for businesses.
  • 2. Who is your target audience? Different groups of players have different preferences and behaviors. For example, Brazilians have a passion for soccer, betting on Brazilian Serie A matches and international tournaments. Hindus love cricket. European bettors can be found betting on English Premier League, La Liga, Bundesliga soccer, Grand Slam tournaments.
  • 3. Choosing a niche in the sports betting industry. Choosing the right sports can be a competitive advantage. You can focus on specific disciplines (soccer or basketball) and also explore less popular ones.

Legal and regulatory requirements to launch Sportsbook

Licensing ensures compliance with legal and regulatory requirements and builds trust with players. In 2024, operators looked to jurisdictions such as Malta, Curaçao, Anjouan, Tobique and the Isle of Man for licenses. The key advantages of licensing in these regions remain low costs, flexible regulations and quick turnaround times for obtaining a gambling permit. The choice of license always depends on the operator's budget, business objectives and preferences.

Planning your own Sportsbook

Ready to enter the world of big bets and profits? Then create a space where excitement and technology merge. Start small:
  • 1. Choose a domain name — one that's easy to remember and reflects the essence of the business. Imagine what betmaster.com or topbetting.com sounds like. The shorter and more colorful the name, the easier it is to promote.
  • 2. Choosing a reliable hosting service. The ideal hosting service can handle high traffic, provide SSL encryption and offer enough space. Some software providers offer SaaS solutions, and that's great: operators won't need separate hosting - just a domain name.
  • 3. Off-the-shelf solutions. Sure, you'll be able to storm the Internet looking for ready-made website designs, but what about saving time? When you want ready-made solutions, turn to SoftGamings for:
    • Customizing the platform to your needs and budget
    • Business support every step of the way
    • More than 100 payment options, including fiat and cryptocurrency payment methods
    • Launch an improved sportsbook platform with innovative tools
When choosing a sportsbook, the key to success will be the variety of events offered. SoftGamings' unique offerings include 350,000+ live events and 890,000 pre-match events per year covering 100+ sports. With such an arsenal, customers have unlimited betting opportunities. Create a sound business plan with a variety of revenue models, from betting to advertising to affiliate programs. This will not just increase the chances of success, but also create a sustainable and profitable platform.

Features of the site for sports betting

In the world of sports betting, a successful experience starts with a quality website. Operators should always have 7 “anchors” in their focus:
  • 1. User-friendly interface and navigation. A good site should have an intuitive interface, with easy navigation between sections. An outdated design scares away 94% of visitors.
  • 2. Wide selection of sports and events. A first-class sportsbook offers a diverse selection of disciplines and events, from major leagues to niche competitions. A wide portfolio enhances betting performance.
  • 3. Promotions and bonuses. This tool increases the bankroll of clients and gives them additional chances to win. Sportbook, which values its players, regularly provides tempting offers, motivates bettors to keep coming back.
  • 4. Bet Builder. The feature helps to combine several bets on the same event into one personalized bet, giving potentially higher payouts.
  • 5. Real-time statistics and analytics. The tool provides up-to-the-minute information on teams, players and trends, helping customers make informed choices.
  • 6. Cashout. The Cashout feature allows sportsbook clients to lock in profits and minimize losses while betting in real time.
  • 7. Multiple payment options. With multiple payment options, sportsbook allows you to choose how to deposit and withdraw money (credit cards, e-wallets or cryptocurrencies).

Choosing the right Sportsbook solution

Choosing the right sports betting provider is an important decision that goes beyond technology. It's about choosing a partner that will support your business on the road to success. A reliable provider will manage risk, quickly resolve technical issues, and provide tools to help grow your business. Take your mind off the technical side and focus on customer retention.Today, you can choose from three basic approaches:
  • Turnkey solutions. Ready-to-launch platforms are ideal for businesses looking for a quick start.
  • White Label Solutions (WLC). Pre-built platforms that are already customized for your branding. They maintain a professional image without the need for a full development cycle.
  • API Integration. Implementing sports betting functionality directly into your existing system saves time and resources.
Choosing the right provider is not only about quick implementation, but also about ensuring the long-term prosperity of your Sportsbook business.

Payment systems for a bookmaker's website

Implementing a safe and secure payment system is not only critical to managing transactions and building customer trust. When building a sports betting website, use:
  • 1. Secure payment gateways. Protect users' personal and financial information through data encryption and compliance with security standards such as PCI DSS.
  • 2. A variety of deposit and withdrawal methods. We are talking about traditional bank cards, e-wallets (PayPal, Skrill and Neteller) and cryptocurrency (Bitcoin, Ethereum, TRX).
  • 3. Transparent policy. Compliance with payment processing regulations is a critical aspect. Betting sites must follow local and international laws to earn a good reputation. Implementing anti-fraud systems that use AI to analyze transactions in real time to detect and prevent fraud.

Website development procedure

Designing an attractive and intuitive user interface is the base when creating a top sports betting website. It includes thoughtful design, ease of navigation and comfortable user interaction with the system. Additionally, they contribute to increased user engagement and satisfaction.Also, don't write off the work of the backend part to ensure the reliability and performance of the platform. Integration with modern betting software implements sophisticated data processing algorithms and provides access to up-to-date information online. Proper configuration of the server part guarantees prompt responses and stable operation of the system.Testing is an important stage of development, which includes checking the functionality, security and scalability of the application. It identifies and eliminates potential vulnerabilities, shows how the platform can handle increased loads without losing performance. Sportsbook solutions on the market have already been fully developed and thoroughly tested by experienced teams. A good vendor will customize the design according to the client's needs and integrate the solution quickly. There is no need to worry about the development or testing processes, it is better to focus on getting the business up and running as soon as possible.

Why multiproject is important

Managing multiple projects is a key feature for operators running multiple Sportsbooks or planning to expand. It effectively separates and controls different projects (brands, markets or regions when centrally managed).The single platform makes it easy to track performance, tune and optimize operations, which increases efficiency and ensures consistency across the board. The ability to handle multiple projects builds a foundation for scalable growth and keeps you organized and in control within your team.

Getting to know sportsbook marketing

After sorting out the technical details, it's time to attract traffic! Traditional promotional methods such as Google Ads are often out of reach for the betting industry. Therefore, it's worth focusing on alternative strategies that make a business stand out in a competitive environment.
  • 1. Affiliate marketing is a classic of the genre, a key strategy and a major source of traffic. It can be implemented through influencers, reviews, and social media.
  • 2. Setting up affiliate software. It is good if the betting software supports integration with iGaming affiliate programs, and thus facilitates site promotion.
  • 3. Partner Search. Research and choose reliable bookmakers with generous programs. In the stream of brands, pay attention to licensed and with excellent reputation.
  • 4. Streamers. Real ambassadors of the sports betting world bring excitement to their broadcasts, sharing strategies for informed betting. Their streamers turn into interactive shows, inviting you to actively participate in the world of sports analytics and forecasting.
  • 5. Promotions and bonuses. Promote signup bonuses and free bets - this is a powerful incentive to attract new customers.

5 key strategies for website success

In an increasingly competitive world, long-term business success requires a quality product and the ability to retain customers. Statistics show that attracting a new audience is 5-25 times more expensive than retaining an existing one. What will help a business achieve long-term success?
  • Loyalty and bonus programs that encourage customers and keep them coming back.
  • Regularly updating the website with new features and events.
  • Using AI to predict customer needs and improve your offerings.
  • Active engagement with customers through social media.
  • Quality customer support with 24/7 support and quick response to queries.

Common mistakes to avoid

When developing a betting site, you need to take into account legal requirements to avoid legal consequences and blocking. It is also important to adequately assess the level of competition to make the site more attractive to users. User experience and security should not be neglected as it can scare away customers and threaten their data.

FAQ

1. How much does it cost to open a betting site?

— Opening a betting site can cost anywhere from $20,000 depending on license, platform development, payment system integration and marketing.

2. Can I open a betting site without a license?

— Opening a betting site without a license is illegal in most jurisdictions. This can lead to fines, site blocking and criminal liability.

3. What are the risks associated with this business?

— Risks include legal implications, financial losses, high competition, problems in securing payments and potential reputational issues.

Conclusion

Creating a successful sports betting website is not just a technical process, but an entire strategy that involves careful planning, choosing reliable providers, creating an intuitive interface and effective promotion. To achieve success, you need to consider all aspects, from software selection to marketing and customer service.Don't miss the opportunity to take the first step towards building your successful sports betting business! With the right planning and the support of an experienced team, it can become a reality. Contact SoftGamings managers and we will help you effortlessly create your own sports betting website. Start today and take your business to new heights without losing ground to your competitors.
Dzianis Niasmelau

Head of Sportsbook

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