Football fever this summer: EURO 2024 captures the world and activates bookmakers

Jun 11, 2024 Artyom Ustinov
Table of Contents
The opening match of the European Football Championship is about to start soon. On June 14, in front of 67,000 spectators at the home stadium of FC Bayern in Munich, epic battles between football teams will begin. In the days leading up to the kick-off, federal channels are actively competing for the right to broadcast the most interesting tournament matches, bookmakers are offering the most favorable odds and bets, and Sportsbooks operators are trying to maximize their profits.
Let's find out what to expect from the European Football Championship, what odds the upcoming match on the field will offer, and what role Sportsbook will play in all of this.

We're talking about football, popularity, and prize fund

Football remains an unchanged sport, played on every continent: from Europe to Latin America, from Asia to Oceania. About 3.6 bln people regularly follow the matches, both in the stands and on smartphones. By the way, 37% of all sports bets are made on football.
Twenty-four teams from across the continent will compete over the course of the month. EURO 2024 is set to become one of the biggest sporting events of the year. The total revenue from the previous EURO 2020 tournament was almost €1.9bn. Today, however, the prize money for EURO 2024 has grown by leaps and bounds to €331 million.

Three favorites have emerged

After determining all 24 participants of the playoffs, the English national team, Three Lions, becomes the primary contender for victory. The three-colored French team takes second place among favorites according to the majority of bookmakers, while Germany's Bundesteam completes the trio of leaders. Spain and Portugal, who are alongside these three main teams, become Iberian rivals. Italy, Belgium, and the Netherlands, reigning champions, also aim for success in the tournament.

England 27% chance to win

There is a strong likelihood that this could finally be the year for England to shine. The "Three Lions" are widely regarded as one of Europe's elite teams, with their fearless leader and scoring machine Harry Kane at the helm. Emerging talents like Jude Bellingham, Phil Foden, and Bukayo Saka are eager to showcase their skills on the biggest stage. Still haunted by their heartbreak from three years ago, Gareth Southgate's squad is determined to learn from their past mistakes and seize their moment of glory.

France 22% chance to win

Bookies have tipped France to be hot on England's heels. Coming in second at the last World Cup, their ace player Kylian Mbappé made history by scoring a hat-trick in the final, but luck wasn't on their side. Knocking out England on the way, a potential rematch between the two teams is set to be epic. With Mbappé hailed as the top player in the upcoming tournament, he could be the key to victory in the final showdown.

Germany 17% chance to win

Since their triumph at the 2014 World Cup, the German national team has faced failures in major tournaments. However, this year they have the advantage of playing on their home turf. Three years ago, England stopped them on the way to the final, but history shows that Germans usually win in knockout matches.
EURO 2024 odds according to BetMGM, a partner of NBCSports
EURO 2024 winner Top scorer at EURO 2024 Best Player of the EURO 2024 Tournament
  1. England: 27%
  2. France: 22%
  3. Germany: 17%
  1. Kylian Mbappe
  2. Harry Kane
  3. Kai Havertz
  1. Kylian Mbappe
  2. Eduardo Camavinga
  3. Andriy Lunin

We’re focusing on the EURO 2024 statistics

Following a decision made by the UEFA Executive Committee, Germany has been selected as the host for the prestigious 17th European Football Championship. This highly anticipated tournament will see action in 10 cities across the country, with venues including the iconic Olympiastadion in Berlin, the Westfalenstadion in Dortmund, the Dusseldorf Arena, and the Koln Stadium, among others.
  • The German national team is a leader in EURO participation (14 times)
  • Germany and Spain have been European champions three times each, no other country can boast such records
  • There will be 51 matches played over the course of 22 match days
  • 16,000 volunteers are ready to help organize the tournament in the country
  • 71,000 fans are expected to attend the final on July 14 at the Olympiastadion in Berlin
  • 2.7M tickets will be sold to fans by the organizers
  • $32M will be invested in ecological, social responsibility, and management at EURO 2024
  • The total prize fund for EURO 2024 will be $331M.

The place of Sportsbook in the the EURO 2024

Major sports events are actively utilized by bookmakers to attract new customers. Online platform operators constantly stimulate gamblers' excitement, encouraging an increase in betting volumes during the final matches. The demand for bets is truly immense! To avoid getting lost in the statistics, facts, and insights about the upcoming EURO 2024, Softgaming's sportsbook solution has an advanced reporting system. This system helps to determine customers' preferences and sportsbook performance results, and to build your marketing strategy based on this data. This year's main Football event provided the best boost for earnings, as even players who never place bets start doing so! Today, sports betting accounts for about 30-40% of the global iGaming market, so the question of launching a Sportsbook is particularly acute. Statista estimates that online gambling revenues will increase to $100.90 bln by 2024 globally. At a compound annual revenue growth rate (CAGR 2024-2029) of 6.20%, the estimated market size will grow to $136.30 bln in 2029.
Softgamings sportsbook solutions has a set of instruments, which allows you to make the most of big sports events and grow your business. The choice of Sportsbook solutions is justified by several weighty arguments:
  • The simplicity of creating and configuring an advanced sportsbook bonus system for any championship makes the operators' marketing campaigns maximally effective. During EURO 2024 smart bonus campaigns attract new players and retain them.
  • Odds are calculated by a team of experienced traders.
  • Odds adjustments functionality. In case you want to offer the best odds on the market during EURO 2024 you are able to change them manually through Softgamings back-office.
  • AI based risk management system tracks players betting patterns and adjusts limits in online mode.
  • Access to extensive data and statistics allows you to follow players' betting patterns and decide how to adjust your marketing strategy.
EURO 2024 presents an excellent opportunity for sportsbooks to maximize profits and attract new players, fostering their loyalty. The excitement and widespread attention surrounding the tournament create an ideal environment for betting activities, making it a prime time for sportsbooks to thrive. SoftGamings’ sportsbook offers a comprehensive suite of tools designed to capitalize on this opportunity. This autonomous product can be activated to generate profits seamlessly.

The final goal is yours!

The UEFA European Championship, or EURO 2024, is one of the largest sporting events in global and European football. There is no other continental tournament that can compare to it in terms of viewership, popularity, and the quality of athletes on the field. Use advanced sports betting solutions from SoftGamings right now to gain access to a huge number of sporting events and take your business to a new level. Take advantage of access to 890,000 pre-match events per year across 100+ sports. Remember, EURO-2024 is not just about epic battles on the field, but also about innovative sports technologies that are fundamentally changing the iGaming landscape. Join this great moment and immerse yourself in an
Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 10 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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